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SUBARU Marks Company Name Change

[2nd Aug, 2021]

Japanese carmaker Subaru celebrated its new company name at its factory in Gunma Prefecture, eastern Japan, on Sunday. Fuji Heavy Industries decided on the change at a shareholders’ meeting last June with the aim of enhancing its brand value. The company name was officially changed on Saturday to Subaru, the name of the cars it makes.

A plate bearing the company’s new name was unveiled at Sunday’s ceremony, which was held at the firm’s only domestic plant. (NEWSONJAPAN)